Data privacy

I. Introduction

Thank you for visiting our website and your interest in our company. We want you to feel safe and secure when visiting our website. We therefore take the protection as well as the confidentiality of your personal data very seriously.

This privacy notice is to inform you about when and for what purpose we process personal data that we collect when you use our website.

Of course, your personal data will be processed in compliance with the provisions of the German Federal Data Protection Act (Bundesdatenschutzgesetz, “BDSG”), the EU General Data Protection Regulation (“GDPR”) and any other applicable regulations on data protection.

For specific information on data protection for our shareholders and guests participating in our General Shareholders' Meeting please see here:  



II. Data controller

The data controller, i.e., the body responsible for processing personal data, is:

Porsche Automobil Holding SE
Porscheplatz 1
70435 Stuttgart
Telephone +49 711 911 110 21
Telefax +49 711 911 118 19

Our data protection officer can be contacted by email at or by post by adding “For the attention of the data protection officer” to the address. 



III. Personal data

“Personal data” means any information relating to an identified or identifiable natural person, e.g., such person's name, address, date of birth, email address, IP address (Internet Protocol address) etc. 



IV. Processing of personal data when you visit our website

1.  General information

If you use our website for mere information purposes, i.e. if you do not submit any personal data to us, we only collect the data (some of which constitutes personal data) transmitted by your browser to our server. 

This includes the type of web browser, the operating system being used, the domain name of your internet service provider, the IP address of the computer you are using, the web page you are visiting us from, the Porsche SE web pages you are visiting and the date and duration of your visit. We require this information for technical purposes so that we can display our website to you and to guarantee its stability and safety (on the legal basis stipulated in Art. 6 (1) sentence 1 lit. f) GDPR). In this context, the data is analysed only for statistical purposes and only in a pseudonymised form.

2. Cookies

Cookies are used in some areas of our website. A cookie is a small text file that is stored by a website on your hard drive. Cookies do not cause any damage to your computer and do not contain any viruses.

Generally, two types of cookies must be distinguished: cookies that only exist while the user navigates a website and are deleted when the browser is closed (known as session cookies) and cookies that are saved to the user's computer when a website is accessed (known as persistent cookies).

We use the information contained in cookies to simplify the use of our pages and to tune them to your requirements.

You will find further information on cookies on the website of the German Federal Office for Information Security (Bundesamt für Sicherheit in der Informationstechnik) here.

Of course, you can view our website without the need for cookies. If you would prefer not to have cookies saved on your computer, you can deactivate the relevant setting in the internet options of your browser. You can delete saved cookies in the internet options of your browser at any time. If you do not accept cookies, this may lead to certain functional restrictions of our offers.

3. Google Analytics

This website uses functions provided by Google Analytics, a web analytics service. This service is offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies which help to analyse how you use the Website. The information generated by the cookie about your use of the website will usually be transferred to and stored by Google on servers in the United States. 

We use Google Analytics to enable us to continually enhance your experience when using our website. Using the statistics so generated allows us to improve our offer and to make it more interesting for you as the user. Google Analytics cookies are stored based on Art. 6 (1) lit. f GDPR because we have a legitimate interest in the analysis described above for purposes of optimising our website offer. 

Anonymisation of IP addresses

For your protection, we have activated the function, which anonymises IP addresses, on our website. This means that Google will shorten your IP address within member states of the European Union or other states party to the Agreement on the European Economic Area prior to its transfer to the United States. Only in exceptional cases, the full IP address will be communicated to a Google server located in the United States and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google will not connect your IP address that your browser has transmitted using the Google Analytics function with any other data held by Google.

For those exceptional cases in which personal data is transferred to the United States, Google has joined the EU-U.S. Privacy Shield. More information is available here oder here.

Browser add-on

You may refuse the use of cookies by selecting the appropriate settings in your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you may prevent the data created by the cookie regarding your use of the website (including your IP address) from being sent to, and processed by, Google, by downloading and installing the browser add-on available from the following website:

Objection to data collection

You may prevent that Google Analytics collects your data by clicking on the link below. This activates an opt-out cookie that prevents the collection of your data for all of your future visits to this website:

You will find further information on how Google Analytics handles user data in Google's privacy policy:

Commissioned data processing

We have entered into a data processing agreement with Google and are fully compliant with the strict requirements of the German data protection authorities when using Google Analytics. 

Demographic data collected by Google Analytics

This website uses the “demographics” function provided by Google Analytics. This allows the service to compile reports containing information on the age, gender and interests of site visitors. The data cannot be attributed to an identifiable individual. You can deactivate this function at any time using the display settings in your Google account or you may generally prohibit Google Analytics from collecting your data as set out above under “Objection to data collection”.



V. Further processing of personal data

Besides the data processing as described in section IV., we and the service providers commissioned by us also process personal data, inter alia, for the purpose of answering your requests and fulfilling your inquiries if you choose to contact us via our online contact form or otherwise. Furthermore, we process personal data for the purpose of providing you with administrative information, e.g. in the event of any changes to our provisions, terms and conditions and guidelines as well as with press releases and/or other information materials.

In these cases, the processing of personal data is required to deal with your requests and is based on Art. 6 (1) sentence 1 lit. b) and lit. f) GDPR. If you choose not to provide us with the necessary data, your requests cannot be dealt with.  



VI. Obligation to delete data

We will erase the data gathered in this connection once their storage is no longer necessary (usually after the request has been finally dealt with), the personal data is no longer required for any administrative or court proceedings, if any, and no other statutory obligations to furnish evidence or record retention requirements apply or any reasons justifying the storage exist.



VII. Recipient(s) of your personal data

Within Porsche SE, only authorised staff with relevant competencies will have access to your personal data.

We are authorised to mandate third parties to provide certain services, such as IT services. Furthermore, we retain legal advisors, management consultants and auditors, among other professionals. These third parties perform services on our behalf and under our supervision as well as in accordance with our instructions, and they may have access to personal data to the extent required for them to render their services.

We require all of our employees, agencies and service providers to act in the strictest of confidence.

In addition, we can – to the extent legally permissible – transmit your personal data to authorities, courts and other governmental authorities both in Germany and abroad in order to comply with statutory duties or if this is in the company's best interest.

Your data will not be sold, hired out or traded in.



VIII. Security

Porsche SE employs technical and organisational security measures to protect your personal data that we process against random or intentional manipulation, loss, destruction or access by unauthorised persons. Our security measures are continuously improved in line with developments in technology.



IX. Your rights

Subject to the statutory requirements, you have the right to access information (Art. 15 GDPR) about your processed personal data and to require rectification (Art. 16 GDPR) or erasure (Art. 17 GDPR) of your personal data or the restriction of processing (Art. 18 GDPR) using the contact information indicated above.

Furthermore, you may also contact the competent supervisory authority.

Right to object (Art. 21 GDPR): If we process your data for the purposes of the legitimate interests pursued by us (Art. 6 (1) sentence 1 lit. f) GDPR), you may object to such processing on grounds relating to your particular situation that oppose such data processing. Please submit your objection to the contact address indicated above.

If we process your personal data on the basis of your consent (Art. 6 (1) sentence 1 lit. a) GDPR), you may withdraw your consent at any time (Art. 7 (3) GDPR). Please submit your objection to the contact address indicated above.

If we process your personal data on the basis of your consent (Art. 6 (1) sentence 1 lit. a) GDPR), you are further entitled to receive the personal data concerning you in a structured, commonly used and machine-readable format (Art. 20 GDPR).  



X. Contact us

If you have any questions, comments or suggestions about this privacy notice or our data protection policies, please contact Porsche SE's data protection officer under